Молодші споживачі повертаються до фізичних носіїв
https://ift.tt/NvShV3f
Younger consumers find their way back to physical media
2026-06-16
Generation Z is driving a resurgence in demand for physical media such as CDs, DVDs and vinyl records as a way to counter digital fatigue and algorithm-driven content. The trend is fueled by nostalgia for a pre-Internet era, a desire for tangible ownership and autonomy and a need for curated content amid the rise of AI-generated media. Brands such as J. Crew and Rare Beauty are tapping into this trend by reviving print publications and catalogs, recognizing the value of physical media in building trust and meaningful relationships with younger consumers.
Юліська частина NRf SmartBrief
News and trends about the U.S. Retail industry
Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.
SUBSCRIBE
HI-FI News
via NRF SmartBrief https://ift.tt/yqzSJ53
June 16, 2026 at 07:23PM
Укрaїнською:
June 16, 2026 at 07:23PM
Залишити відповідь